Replaced a $5,000/month content agency
An independent label with an active roster and distribution arm replaced their external content agency with Recoup — same budget, 10x the output, plus a new revenue stream.
The Challenge
The label was paying $5,000 per month for an external content creation agency on retainer. The agency produced social media assets, album visualizers, and promotional content for their artists. Briefs went out, revisions went back and forth, and turnaround was measured in days — not minutes.
For a label releasing multiple projects per month, this bottleneck meant some artists got content and others didn't. Meanwhile, staff hours were consumed by manual research tasks — pulling streaming data, monitoring social metrics, and compiling release reports that no one had time to act on.
The Solution
Content pipeline
Face guides, brand voice documents, and song libraries were set up for priority artists. The team could generate 30 days of social content in a single session — branded, artist-specific, ready to post.
Automated reporting
Weekly release reports that previously required manual data pulls were automated through Recoup's task system. Staff received reports every Monday morning without lifting a finger.
AI artist creation
A new AI artist was created entirely on the platform. 22 finished videos were produced in one session with zero editing. The label's A&R team reviewed the music — and couldn't tell it was AI. The project became a co-owned venture.
The Results
“We were paying an agency the same amount to do a fraction of what Recoup handles for us. The content turnaround alone would have justified it.”
— Label Executive
What This Unlocked
Next Case Study
Replaced a $10,000/Month Creative DirectorReady to see what AI agents can do for your roster?
Start with a free AI readiness audit, or book a strategy session with Sidney.